Why Rihanna's 'Umbrella' Was More Than Just a Song - It Was a Cultural Moment

Why Rihanna's 'Umbrella' Was More Than Just a Song - It Was a Cultural Moment - In 2007, Rihanna released her hit single "Umbrella," and it quickly became a cultural phenomenon. The song, which features a catchy melody and memorable lyrics, quickly topped the charts and stayed there for weeks. However, "Umbrella" was more than just a song. It was a cultural moment that captured the zeitgeist of the time and helped to usher in a new era of pop music. At the time of its release, "Umbrella" was a departure from the type of music that Rihanna had been known for. The song was produced by Jay-Z and The-Dream, and it featured a more pop-oriented sound than Rihanna's previous work. The lyrics of the song were also more mature and sophisticated than her previous hits, which had been primarily geared towards a teenage audience. In many ways, "Umbrella" signaled a turning point in Rihanna's career and marked the beginning of a new chapt...
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Super Mario Bros Plumbing Commercial Tackling Mental Strategies for Overcoming Anxiety and Depression

Super Mario Bros Plumbing Commercial Tackling Mental Strategies for Overcoming Anxiety and Depression - The Super Mario Bros. Plumbing Commercial is a memorable television advertisement that aired in 1989. The commercial features two of the most recognizable characters in video game history, Mario and Luigi, promoting a real-world plumbing service.

The commercial begins with a woman calling Mario and Luigi to come fix her clogged drain. The plumbers arrive and proceed to use their expertise to fix the problem. However, things quickly take a surreal turn as Mario and Luigi begin to explore the woman's pipes, encountering various obstacles and enemies from the Super Mario Bros. video game series.

The commercial is notable for its use of live-action actors in costume as Mario and Luigi, as well as its creative use of special effects and set design to recreate the look and feel of the Super Mario Bros. video games. The ad also features a catchy jingle with the lyrics, "You can get it done right, call Mario!"

The Super Mario Bros. Plumbing Commercial was produced by the ad agency CME-KHBB and directed by Rocky Morton and Annabel Jankel. It was part of a larger marketing campaign by Nintendo to promote the Super Mario Bros. brand and merchandise, which included action figures, lunch boxes, and other products.

The commercial was a huge success and helped to solidify the popularity of the Super Mario Bros. franchise. It was also influential in establishing a trend of using video game characters and properties in marketing and advertising campaigns.

In the years since its original airing, the Super Mario Bros. Plumbing Commercial has become a beloved piece of pop culture nostalgia, with many fans of the Super Mario Bros. franchise citing it as one of their favorite commercials of all time. It is often cited as an example of the creative and playful spirit of the Super Mario Bros. franchise, and as a testament to the enduring appeal of its iconic characters.

In summary, the Super Mario Bros. Plumbing Commercial is a classic television advertisement that helped to popularize the Super Mario Bros. franchise and establish its place in pop culture history. Its creative use of special effects and live-action actors in costume, combined with a catchy jingle and memorable tagline, made it a standout example of marketing and advertising that has endured over the years.

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